International fast food chain McDonald’s announced that it will announce a 5G product on April 15, with the announcement it made via the WeChat application at the beginning of the week. In the news we shared that day, we stated that this product would be a ‘smart device’, because that was the interpretation of many people, including us, for the image on the promotional posters. The presence of images with a thin-framed device on the posters published by McDonald’s made us think that the company could come up with a specially produced smartphone. The day that McDonald’s pointed at came over and that ‘5G product’ was finally introduced. McDonald’s product, which is thought to be a special smartphone, was fried chicken. The product that McDonald’s described as a 5G product and announced with a device-like image came out as a fried chicken. The chicken, announced by the fast food chain as McCrispy Chicken, disappointed those who were expecting a 5G smartphone or tablet from the food industry giant. Some people claimed that the new product might have been fried chicken when McDonald’s first released its promotional posters on Monday. However, the presence of details such as promotional posters, facial recognition system and display caused these claims to be weak. But the McCrispy Chicken, introduced today, showed just how accurate the claims were. McDonald’s offers a fried chicken product called McNuggets worldwide. McCrispy Chicken, presented in China, seems to be a remake of this product with special sauces and spices. McDonald’s has managed to attract the attention of many people with this advertising work. We do not know if the humorous campaign work causes the company to show interest in McCrispy Chicken, which is McDonald’s new product.
