One of the most common things that many of us do during the day is undoubtedly listening to music. There are many different platforms we can use for this. So, have you ever wondered which ones are the most used among these platforms? Counterpoint Research, also known for its market research, has released its new research showing which music platforms are used more. According to the research conducted by the company, online music broadcasting platforms grew 32% in 2019 compared to the previous year and reached 358 million users. Most used music platforms As expected, Spotify sits in the leadership seat with 31% of its market share in total revenue and 35% of total paid subscriptions. Just behind the Swedish-based music platform is the music listening platform of the US technology giant Apple. According to research published by Counterpoint Research, Apple Music appeared just behind Spotify, with 24% of total revenue and 19% of total paid subscriptions. The number of subscribers of Apple Music is estimated to have increased by 36% in 2019 compared to the previous year. Counterpoint Research used the following statements in its published research: Counterpoint Research also shared 2020 forecasts for music platforms. The company believes that online music subscriptions will grow 25% over the previous year and reach 450 million subscribers this year. US-based technology giant Apple announced in June last year that the number of subscribers of Apple Music reached 60 million. Although the company has not made any explanation about the number of subscribers in 2020, if we consider that it has been over half a year, we can say that this number has increased. So, which of these platforms do you use?
