Sensor Tower’s analysis reveals that 2019 is the year of TikTok. The company made a serious gain of $ 176.9 million last year, accounting for 71% of all its revenues. The practice, which was struggling with the courts this year and banned from use by institutions such as the U.S. Army, has still grown quite rapidly. The Indian factor and its popularity among the youth caused a serious interest in TikTok. 86 billion hours of watch TikTok, the second most downloaded application in 2019, earns $ 50 million per quarter, according to Apptopia’s analysis. This is a very serious figure, but when we look at the amount of TikTok’s views, it remains low. The total monitoring of TikTok last year was 86 billion hours. If we consider this figure on a yearly basis, it is watched over 9.4 million years. The numbers are impressive in every sense and strikingly show how much the company has grown. In fact, TikTok has been working on making its popularity into money, but these efforts are not enough for now. Firm hashtag challenges, custom videos, camera filters and brand videos are tried. TikTok has not yet found a way to make money Despite using various advertising methods, TikTok does not have a successful model in earning income. Only a small proportion of TikTok content producers can make money. These earnings are generally obtained through donations to publications or content. What TikTok has to do now is to find an effective and sustainable way to make money. Because the company aims to compete with YouTube and attract more content producers. One of TikTok’s biggest shortcomings in this field is that it is not a platform that collects personal information of users like its competitors. This strengthens advertisers to produce targeted advertising content. TikTok users’ likes and personal preferences remain confidential. Although the application of ByteDance is not welcomed by all segments of the internet, it is necessary to accept that it is quite successful. The growth and interaction figures of the application are quite impressive. Still, if they want to be from companies that make billions of dollars every year, they have to find a way to make money.
