YouTube has launched YouTube Video Builder today, which enables businesses to create video content and ads. The tool, which allows small businesses to create video ads easily and at low cost, has been in the testing process for several months. We can say that the company quickly launched the vehicle to assist small businesses in the Covid-19 outbreak. Among the businesses that use the application during the testing process are interior design service Havenly, sandwich shop Which Wich and market chain Central Market. Starting today, the beta version of the tool is open to everyone.
YouTube Ads Product Manager Ali Miller said in a statement: “We think Video Builder can help businesses of all sizes that need fast videos. Especially these days, when we hear from many businesses that they need to deliver their messages to customers quickly and easily.” It is enough for businesses that want to use the tool to have a Google account. If you don’t have an account that you use for Gmail or YouTube, you can link your email address to the Google account. Let us point out that you must have a YouTube channel to record and broadcast the video you have created. You can access the Beta version from the desktop by filling out the form offered by Google. The form also states that you will be returned to you within 5 working days. YouTube Video Builder is also very easy to use. Moving the static content of your business, such as text, images and photos, with animations, the tool allows you to add background music from Youtube’s free audio library. In addition, you can use different templates for your goals and the message you want to give. Let’s add that you can personalize by changing the colors and fonts of the templates you choose. When you have completed all the changes, you can quickly create your video for 6 seconds or 15 seconds. The video is being uploaded to the Unlisted section of your business’s YouTube Channel. If you want the video to be seen by others, you can change the visibility through the settings. You can then embed the video on your website or share it on social networks. Let’s add that you can use the video as an advertisement through Google Ads. In fact, there are many applications in the field of video creation tools that can help small businesses. In addition to Canva, Magisto and PicsArt, the products offered by Adobe and Apple also enable small businesses and content producers to produce faster and higher quality videos. In the meantime, let’s remind you that Vimeo launched its video application targeting small businesses in February. At this point, YouTube Video Builder stands out from the rest with its exclusive content production and internal Google Ads integration on YouTube. When we think of YouTube’s huge user base, businesses are likely to prefer the YouTube Video tool rather than any tool.
